- Case study
Al-Asjad
The service
Social Managment + Meta ads
The sector
E-commerce
Location
Iraq
Duration
January 2026 to the present
About
Al-Asjad: we launched as an Iraqi brand specialising in genuine silver (925/950/990), offering you a distinctive collection of rings, necklaces and accessories, with designs that combine simplicity and luxury.
It didn’t start out as just an idea, but as a passion to create a piece of silver that is more than just an accessory; a signature piece that reflects your taste and personality.
Our aim has been clear from the outset: high-quality silver, contemporary designs to suit everyone, and a straightforward, user-friendly shopping experience.
”
Our expansion into the world of rings and gemstones was no easy challenge, but thanks to our partnership with Extra Sales, our collections have become a leading brand in the Iraqi market.
Chief Executive Officer – Abdulrasul
Challenges and Solutions
- Challenges
- A complete lack of digital presence (no social media platforms and no online shop).
- The need to build a comprehensive brand identity and a strategic approach from scratch.
- Entering the Iraqi market without a customer base or prior trust.
- Turning a mere idea into a brand that can compete and stand the test of time.
20-3-2022
20-3-2022
- What we did
- An analytical study of the market and competitors to identify Al-Asjad’s competitive advantages.
- Develop an integrated marketing strategy (identifying the target audience, the message and the tone of communication).
- Launch an online shop that ensures a seamless shopping experience and converts visits into sales.
- Establish a digital presence on Facebook, Instagram and TikTok by posting regular content.
- Managing sponsored adverts on Meta
- Advert results
Turning engagement into sales and sustainable business growth
Achieving balanced financial growth that ensures the highest return on advertising spend (ROAS)
Average monthly sales
- Our work for Al-Asjad
A journey from foundation to shop launch and competition, in four consecutive stages:
01
Strategic Planning and Market Research
- An in-depth analysis of the market and competitors in Iraq to understand what sets the brand apart and to build a cohesive brand identity and a strong brand message tailored to the target audience.
- Market and competitor research, and analysis of competitive strengths.
- Drawing up the marketing plan (target audience, brand message and tone of voice).
02
Building a digital identity and content creation
- Establish Al-Asjad’s official digital presence across social media platforms, with a regular posting schedule that reflects the quality of the silver and the luxury of the designs.
- Setting up Facebook, Instagram and TikTok accounts from scratch.
- Kalender has created content that highlights the artistic details and the quality of the genuine silver
03
Launching the online shop and improving the user experience
- Design and develop a seamless online shop that makes it easy for customers to browse collections and make direct purchases, and turns digital engagement into actual sales.
- Launch of a professional, fast-loading online shop.
- To provide a straightforward and clear shopping experience that ensures followers become loyal customers.
04
Advertising campaigns
- Launch paid, targeted advertising campaigns on Facebook and Instagram to reach and attract new customers and generate sales
- ).ROAS: Managing and optimising campaigns to achieve the highest return on advertising spend (
- Website design
A digital experience that reflects the developer’s standing
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