- Case study
Elsard
service
Account Management + Advertising + SEO
sector
E-commerce
Location
Iraq
Duration
2026-2024
About
It is a leading company in the distribution and sale of original tools and equipment through exclusive and authorised dealerships. It was established in 1998 in Baghdad and supplies all products, equipment and machinery that can be used in industry, construction and workshops.
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Al-Sard has become the hub for tools and equipment in Iraq thanks to your marketing efforts
Chief Executive Officer — Mohammed Fawzishahab al-Din Rasul
Challenges and Solutions
We overcame all the challenges we faced to significantly increase our sales figures
- Challenges
- Sales figures have fallen significantly.
- The online shop has a low visitor rate.
- The shop does not appear by its name or its products.
- The app has very few downloads.
- Relying on outdated and overused advertising slogans, coupled with a lack of variety in content.
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- What we did
Developing an integrated marketing strategy
Troubleshooting technical issues on the website
Launching campaigns to encourage users to download the app at the lowest possible cost
Launching campaigns at the lowest cost
- SEO results
Thanks to a professional SEO strategy, we have managed to get many of our pages to rank on the first pages of search engines
Growth in visibility (Impressions)
نمو النقرات
Click-through rate
Appearance
- Google Ads results
We launched product traffic campaigns to increase conversion rates and sales, as well as campaigns to boost in-app sales and campaigns to increase app downloads.
Number of clicks
Appearance
تكلفة النقرة
App download rate
- Meta Ads Results
We developed a comprehensive strategy based on a thorough analysis of the Iraqi market, which resulted in the lowest cost per message and a significant increase in sales.
The cost of the letter
Number of messages
- Social Media Account Management
We developed a comprehensive strategy based on a thorough analysis of the Iraqi market, which resulted in the lowest cost per message and a significant increase in sales.
Access
Interaction
Profile visit rate
- YouTube results
In a short space of time, we have achieved great success with YouTube campaigns such as:
الظهور
Viewing
Average CPM
Engagement rate
Strong results on the ground for Al-Sard
We strive to make a real impact that is reflected in our clients’ businesses, and these are the key results we have achieved with Al-Sard
Contracts from major companies
The website has succeeded in attracting major companies such as the Chinese firm Dongsheng, which entered into a contract with Al-Sard after discovering it through the articles.
Increasing footfall at branches
Content and improved digital visibility have contributed to a significant increase in visitor numbers to Al-Sard’s branches.
Equipment and Tools Exchange
According to the sales manager, Al-Sard has become a sort of ‘tools and equipment exchange’ and a destination that customers rely on.
Don’t delay
— get your project started now
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