The logo is the cornerstone of visual identity and marks the first step in the design process, serving as the foundation for other elements. It is the symbol or image that represents the brand, showcasing the company’s activity, capturing the eye’s attention, and leaving a memorable impression on the audience. When designing a logo, it is advisable to choose a simple and easily understandable design that clearly expresses the idea and activity without complications

This includes all official documents such as invoices, correspondence, notebooks, files, banners, flyers, envelopes, and business cards, as well as the possibility to print them on products like pens, cups, and clocks.

An advertising banner is an image or promotional graphic used on websites to attract the audience’s attention and encourage them to click. It is an effective tool in digital marketing strategies, as the banner enhances the visual presence of the brand and encourages quick interaction, contributing to increased traffic and fostering engagement with the target audience.

Your customers can recognize your products through their packaging and brand name, as they contain all the elements of identity, especially the fonts used in product descriptions. Well-designed packaging is preferred by customers, contributing to increased profits and enhancing your brand image in the market.