Google AdWords is one of the latest techniques in online marketing, employing a Cost-Per-Click (CPC) system. This program allows advertisers to showcase their ads on Google, making Google Ads, or Search Engine Marketing (SEM), an excellent way to promote their business activities online. This method is considered part of paid search engine optimization (SEO), unlike free methods used in SEO to appear on the first pages.
If you have a website, you can create and manage advertising campaigns to appear alongside other company ads. If you manage a business or own a product you want to promote and advertise, you can publish your ad on Google to attract visitors when searching for keywords related to your products or services